The research partner behind better Balkan decisions

Full-service market research from Sofia since 2013 - trusted by global agencies and regional market leaders.

Founded in 2013, VN Market Research is an independent, full-service market research company headquartered in Sofia, Bulgaria. We run proprietary online consumer panels in Bulgaria, Greece and North Macedonia and conduct fieldwork in 29 countries through a vetted partner network.

Our team of experienced research specialists handles every stage of a project in-house - questionnaire design, scripting, fieldwork, data processing, quality assurance and reporting. That single-team model is why agencies such as Kantar and Dynata, and brands in banking, FMCG and pharma, keep coming back: one point of contact, consistent quality, and data you can defend in the boardroom.

Our story

  • 2013 - Founded in Sofia

    Vladimir Ninov establishes VN Market Research as an independent full-service agency, serving research buyers across Bulgaria and international agency clients.

  • Proprietary panels - Bulgaria & Greece

    We build and launch our own online consumer panels in Bulgaria and Greece, giving clients direct, quality-controlled access to respondents in both markets.

  • 2025 - North Macedonia expansion

    Our third proprietary panel opens in North Macedonia, with panelist support in Macedonian and Albanian - extending representative online coverage across the region.

  • Today - field-to-report, 29 countries

    Three panels, a global partner network covering 29 countries, and a single team that takes projects from brief to boardroom-ready report.

Vladimir Ninov, founder of VN Market Research

Meet the founder

Vladimir Ninov, Founder & Managing Director

Vladimir Ninov is a seasoned market research specialist and the founder of VN Market Research, which he established in 2013. With decades of experience in the field, he has built a reputation for strong leadership, innovative problem-solving and hands-on project stewardship.

As the driving force behind the company, Vladimir leads team development, client relationships and research operations. His solutions-oriented approach means clients get a partner who understands both the methodology and the business question behind it - and teams that deliver on time and on budget.

Under his leadership, VN Market Research has grown from a Sofia-based fieldwork provider into a regional panel owner with fieldwork reach across 29 countries, while keeping the responsiveness of a founder-led firm.

Mission

To empower businesses with actionable insights through precise data collection, rigorous quality assurance and innovative research methodologies.

Vision

To be the reference point for data-driven decision-making in Southeast Europe - setting the regional standard for accuracy, transparency and impact.

Values

Independence, methodological rigour and respect for respondents. We only promise what our data can support - and we deliver what we promise.

Memberships & compliance

VN Market Research is a corporate member of ESOMAR, the global association for the data, research and insights community. All projects follow the ICC/ESOMAR International Code, and all personal data is collected and processed in line with the EU General Data Protection Regulation (GDPR). Read more in our Privacy Policy and GDPR statement.

Tell us about your project

Send us a short brief - markets, audience, timing - and we will come back with a proposal within one business day.

Request a proposal

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